Our obsession with quality
Part 2: The Art of Production
My journey began with a mission: to make a meaningful impact on Italian craftsmanship. Born in Naples and raised in Le Marche—a serene region along Italy’s Adriatic coast—I was immersed in a culture where excellence is a quiet, daily pursuit. In Civitanova Marche, I learned that real quality isn’t rushed. It’s built on patience, skill, and humility. Here, artisans don’t chase trends. They perfect their craft, often for decades, with silent devotion and pride.
As I grew up, I watched the younger generation abandon the very ateliers that shaped our region’s legacy—places where mastery was passed down by hand, not by handbook. I felt torn. I, too, once dreamed of leaving. But deep down, I knew: if I ever started a brand, I’d do it differently. I’d stay.
And I’d produce everything here, in the heart of Le Marche—sometimes literally in the backyard of my mother’s home.
From day one, my search for partners wasn’t driven by price or speed, but by emotion and trust. I looked for makers I admired—small, often family-run ateliers that needed support as much as they
offered it. Starting just before the pandemic didn’t make things easier. Yet, six years later, I’m proud of the relationships we’ve built. They’re the backbone of Valenza.
Our early orders were small, squeezed in at the end of production lines for Italy’s top luxury brands.
We waited. We proved ourselves. And now, we’re one of the key clients for several of our partners —not just because of our growth, but because we work with them the same way we work with our clients: with respect, loyalty, and kindness.
Despite our expansion, one thing remains unchanged: our commitment to small-scale production.
Le Marche is a unique ecosystem of hyper-specialised ateliers—one for cutting, another for sewing jackets, or light tops, or trousers, another one just for buttonholes, another one only for ironing,
steaming and packing process. Often, they’re clustered in the same micro industrial area, each one part of an invisible yet harmonious chain. This is how we produce true luxury in just a few weeks—without compromise.
Elsewhere, mass production often means underpaid workers in rigid systems. Here, it’s different.
We work with independent family businesses who define their own pace and standards, maintaining a balance between life and work that’s rare in the fashion world. They’re not just suppliers—they’re partners, creators, and in many cases, friends.
At Valenza, we don’t demand. We collaborate. We respect their time off in August and at Christmas, because we believe joy, rest, and connection are just as essential as technique. After all, to create something truly beautiful, you must live beautifully, too.
